Pedro Moreno

"La Primera"

In the San Antonio area there are multiple bakeries, but none like "La Primera" which is an authentic Mexican bakery, that daily bakes a wide variety of Mexican sweetbread. The panderia has great baked goods but lacks a cohesive brand to give its costumers a memorable experience. In order to create this memorable experience, the brand creates a functional, nostalgic and colorful presence.

AWARDS

Graphis New Talent Honorable Mention Branding 2019
AIGA Blue Ridge Flux Identity 2019

Logo

The mark is constructed using inspiration and elements of Mexican street typography.

Stationery

The stationery, makes use of the vibrant colors used in Mexico's culture and it incorporates it into the brand.

Hanging hours sign

The sun and the moon play a important role in Mexican folk art, there for replacing the traditional hour sticker with this hanging sign added more value to the brand.

Wall Messaging

The Mark

Price Tags

With strong bold typography and vibrant brand color this pieces will make the costumer experience hassle-free.

Environmental

As costumers approach the check out counter, they will be greeted by sign that reads "check out" from bottom to top. The sign is made to resemble a Mexican traditional kids game.

Packaging

This bag will serve as the daily bag, the piñata texture is added to highlight how every moment with family is worth celebrating

Packaging

Dia de los muertos is an important day of celebration in Mexican culture. Around this celebration there are special breads baked for the occasion. This bag would be utilized for this holiday.

Stationery

Within Mexican culture, local business give away calendar to their costumers to show their appreciation. This calendar will be used to serve this purpose.

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