In the San Antonio area there are multiple bakeries, but none like "La Primera" which is an authentic Mexican bakery, that daily bakes a wide variety of Mexican sweetbread. The panderia has great baked goods but lacks a cohesive brand to give its costumers a memorable experience. In order to create this memorable experience, the brand creates a functional, nostalgic and colorful presence.
Graphis New Talent Honorable Mention Branding 2019
AIGA Blue Ridge Flux Identity 2019